Nowadays, marketing is a necessity at every stage of the business. No matter what the size of your business, if you wish to grow exponentially, you need to learn how to market right. Like many other aspects in the digital world that make comebacks with modern re-inventions, marketing collateral is no exception. What was traditionally used to define adjacent advertising materials like brochures, catalogues and other tools that supported sales has now successfully branched out into the wider digital landscape. When it comes to marketing traditionally, there may be times where traditional promotional materials crafted by your marketing team might not bring the results you expected. It might not attract customers enough to engage with your brand, which will also lead to lower sales. This is where marketing collaterals come into the picture; through digital diversity, these collaterals convey your brand identity as a story to a wider audience. Digital platforms not only enables you with freedom and flexibility but also help your consumers know and trust you better.