SEO Code of Ethics
- We will continue stay ahead of the curve, keeping pace with the evolution of search engine algorithms and changing website technologies.
- When we provide services for clients in related spaces or industries, we will do so fairly, in good faith and without bias. We will be diligent in ensuring we are distributing our clients’ campaign efforts fairly. When warranted, and possibly for a fee, we may assign the accounts being managed by separate SEO account managers and SEO specialists.
- We will set realistic expectations and goals for our services and will not make unreasonable promises. We will express honesty in discussing the types of results that can be realistically expected and those that cannot.
- We will not divulge information about any client’s business or discuss our SEO work or progress on their site, including any lead information, proprietary or intellectual property without prior written consent from the client. We will also ensure that all our employees and contractors have agreed to written agreements of non-disclosure ensuring the confidentiality of all client information.
- We will work to ensure that the processes we use adhere to search engine and directory guidelines and will never knowingly use tactics or techniques that are known to get sites penalized or removed from the search engine indexes or directories.
- We will constantly work to ensure we are up-to-date on the rules and guidelines of the search engines. As changes to the rules and guidelines take place, we will act as necessary to ensure our client\’s site remains in compliance so as to avoid any potential violations.
- We will do our due diligence to ensure we are not in violation of any copyright laws or infringing on trademarks. We ensure our practices are in line with all applicable local, state and international always and regulations of conduct for business and Internet operations.
- We will seek to provide original content and designs for all clients in order to avoid any potential plagiarism issues. Any content we may utilize which is produced for us by a third party will be used with their expressed consent of its usage.
- We will work to ensure we do not misrepresent the client or intentionally display inaccurate information on the client’s behalf either within search engine results listings or advertisements or within the content on the client’s website.
- We will be truthful in relaying all details of our Search Engine Optimization services, methods, skills, certifications, training, performance history, resources and timetables, and never intentionally mislead our clients on the details of such.
- This includes the publishing of address and phone number information for our Customer Support team so it is easily found on our website. We will also make available on request the information on the jurisdiction under which any legal disputes will be settled.
