People who are involved in SEO at any level should consider this book invaluable. This includes web developers, development managers, marketing people, and key business personnel. If SEO is not your profession, then this book may serve primarily as a reference. However, if you are or want to become an SEO practitioner, you will likely want to read it from cover to cover. After reading the entire text, a new SEO practitioner will have been exposed to all aspects of the art of SEO and will have laid the necessary groundwork for beginning to develop his SEO
An experienced SEO veteran will find this volume useful as an extensive reference to support ongoing SEO engagements, both internally, within an in-house SEO group or SEO consultancy, and externally, with SEO clients. Finally, the book will serve as a refresher course for working SEO practitioners, from the novice to the professional.