Visibility and Ranking

Visibility is directly connected to your ranking. To make prospects easier to find your brand, you have to put more efforts into increasing your visibility on the search engine

SEO is the best tool to generate more and more leads through search engines. The higher you rank on the search engine result page (SERP), the more likely prospects are to see you and visits your website.

Website Traffic  

One of the main goals of SEO is increasing website traffic. Your website traffic will effectively increase when you put all your efforts into increasing your search engine visibility and ranking. Whenever prospect searches something on a search engine 33% of clicks go to the first ranking page and 75% of all clicks get over at first five listings.

Authority

The concept of Authority is becoming more important to the web user and it’s increasingly important to search engines. For the rapid growth of your brand using a search engine, you should have something to offer. Authority is a term that means your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand.

Creating a Better Visitor Experience

To create a seamless and positive customer experience you have to put in all your efforts in generating great content and optimize your site with On-Page SEO which will improve the usability of your site. The most crucial step is to make your website responsive which will make it usable for visitors who are visiting through mobile and even for those who are visiting form laptops and desktops.  Similarly, you have to take care of your page load speed which will help you to reduce your bounce rate and encourage visitors to speed longer on your website. Every consumer expects that site should load within a second. If the load time is longer it may cause with higher bounce rate and may affect your conversion rate.